The Australia travel board commissioned a series of adverts (TV, billboard, etc) in the UK along the slogan of “Where the bloody hell are you?”, a joke about them getting the country ready for a visit.
However, the word “bloody” had to be removed from the bilboards, and from the TV ads before the watershed.
This when there are adverts already out there with half naked people running about, not to mention the Audi “spider” advert which is pretty disturbing (especially in the cinema with the surround sound).
Has the world suddenly gone mad recently, or have I just failed to notice it’s always been this way?
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