I was passing one of the may local shops that pepper the streets near my home when I spotted the open sign in the door. It was one of those ones that suckers onto the glass and rotates round to display the “Open” and “Closed” signs, but it said “We’re Open”
What caught my eye was that it was a Mars World Cup promotional one, when Mars replaced their own logo with “Believe” for support of the England team (a tactic that went down like a lead balloon in Scotland), so reading top to bottom, it read:
Believe
We’re open
I chose to believe, because I needed some milk. And hey: it worked!
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