That advert for Heaven chocolate is getting on my nerves.
How come it’s OK to portray men as disposable commodities in adverts in the UK? We’re constantly bombared with images of men being used, abused and dumped by women, just to sell product.
This advert features a woman answering her door to her date, she throws his flowers nto her apartment, checks out his underwear, kisses him and ruffles his hair, then abandons him on her door step with the words:
“I had fun tonight. Call me soon.”
She then goes inside to eat chocolate. And I know that it’s an allegory, a deliberate exaggeration of events to emphasise the product. But all I can think when I watch it is he’s not going to call her any time soon because she comes across as slightly unhinged.
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