Curry’s advert on TV right now. You’ve probably seen it. Three people talking about how to help customers when they deliver a new washing machine or fridge.
One guy suggest blasting them into space.
Then someone suggests why not take away the old machine, recycle it and take away the packaging for the new machine.
It ends with the new company motto “Thinking of you”
Thing is….they’re not being nice. They’re not being environmentally friendly. They’re not being ecologically responsible. They’re simply obeying the law.
They’re required to take the old machine away and recycle it, since it’s too large and bulky for the average consumer to manage. They’re required to take away the packaging from the new machine.
Nothing they’re doing is any more or less than their legal minimum requirement. They’re just making this advert to try to show themselves being nice, when in fact they’re simply being legal.

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