Knock off Nigel adverts

What is it with those knock off Nigel adverts?

The first was about someone buying knock off DVDs, where the only thing I discovered was that nothing rhymes with “DVDs.”

This new one is even more preplexing. It suggests that knock off Nigels who download films from the Internet are also likely to steal money from collections at work.

I honestly don’t know where they’re going with this line. It makes no sense at all. If the intention is to aim the advert at the people who download films, I can’t see it having any impact on their behaviour. And if their intent is to make downloading socially unacceptable, there are bigger threats that need to be dealt with first, like inner city violence, drunk driving and drug abuse. I can’t see them trying to alienate downloaders having any impact.

It’s absurd.