Big Brother Eviction Advert

Saw an advert asking for phone-in votes to choose who to evict from the Big Brother house. 

As usual, there's a number you call and add a short number to the end.  The ad went as follows:

To evict Marcus add "06".  To evict Halfwit, add "05".


That's a bit harsh isn't it?  Calling the poor fellow names in the eviction advert?