Worst Junk Food Ad

I’ve just seen what I think is the worst advert for junk food I have ever witnessed.

When I say worst, I’m not talking about badly made, or annoying or innacurate. I’m talking about completely irresponsible.

It’s an ad for a microwavable burger, and shows a kid going to the fridge and looking for food. He dismisses the sausages as too much hard work, the red pepper as tricky, the fish as an unknown food and settles for the burger.

What the hell kind of message is that sending to kids? Forget healthy food, go for quick and easy? Exactly how hard is it to cook sausages anyway? Five minutes in a frying pan, 15 minutes under the grill or 30 minutes in the oven. How hard is that? Peppers tricky? Maybe for an idiot, but stuffed pepper is one of the first things I learnt at school cooking class and it takes fifteen minutes. And if he doesn’t recognise fish and the importance of protein, then he’s in for trouble later in life.